What do the 4 Ps mean in marketing?
Product, price, promotion, and place form the 4 Ps of the marketing mix. These are the key factors
that are involved in the marketing of a good or service.
What are the 4 Ps of marketing?
The 4 Ps of marketing are place, price, product, and promotion. By carefully integrating all of
these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand
product or service that is competitively priced and promoted to their customers.