Interactive W

Instructions: The following paragraph introduces the concept of 4Ps of marketing. Once you read this, go through the brochure of "The Marketing Game" and then answer the following 13 questions.

What do the 4 Ps mean in marketing? Product, price, promotion, and place form the 4 Ps of the marketing mix. These are the key factors that are involved in the marketing of a good or service. What are the 4 Ps of marketing? The 4 Ps of marketing are place, price, product, and promotion. By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service that is competitively priced and promoted to their customers.

For questions 1-4, match each element of the marketing mix (4Ps) to the correct definition from the given four options.

1. Price

the actual good or service which a business decides to sell

the different channels of distribution customers/consumers can use to access and buy the product

the amount a business decides to charge for its products

the methods a business uses to raise awareness of its products, in an attempt to persuade customers to make a purchase

2. Product

a. the actual good or service which a business decides to sell

b. the different channels of distribution customers/consumers can use to access and buy the product

c. the amount a business decides to charge for its products

d. the methods a business uses to raise awareness of its products, in an attempt to persuade customers to make a purchase

3 Promotion

a. the actual good or service which a business decides to sell

b. the different channels of distribution customers/consumers can use to access and buy the product

c. the amount a business decides to charge for its products

d. the methods a business uses to raise awareness of its products, in an attempt to persuade customers to make a purchase

4 Place

a. the actual good or service which a business decides to sell

b. the different channels of distribution customers/consumers can use to access and buy the product

c. the amount a business decides to charge for its products

d. the methods a business uses to raise awareness of its products, in an attempt to persuade customers to make a purchase

5. What is the product in our study called? [Select the correct answer from the options below

- The Marketing Game

- GogoPogo

- Merchandise

6. What does the customer want from the product ? [Select all the applicable options]

- Able to relate to marketing concepts better

- Able to apply the marketing concepts using worksheets

- An experience to mention in interviews

7. What is the price of the product? [Select all the applicable options]

- The price for participating in week 1 is FREE

In order to participate in Week 2, the participant needs to opt for a premium plan.

The MRP for the premium plan is Rs. 2499

8. What is the offer price of the premium plan? [Select all the applicable options]

The premium plan is currently Rs 999

The premium plan is currently Rs. 749 if opted before the start of week 1

The MRP for the premium plan is Rs. 2499

9. From where can the participants purchase the premium plan?

- It is available in marketplaces such as Amazon etc.

- It is an invite only program and the registration form requires an invite code which has to be provided by an existing user

11. Through what channels are your products/services currently being advertised/promoted?

- Referred directly by consumers (students) who have used the product.

- Newspaper Ads

12. When is the best time to promote?*

- After placement sessions are over

- Before placement session starts, so as to help the candidates strengthen their resume

Assignment #1

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