Interactive Worksheet

Assignment #1

Instructions: The following paragraph introduces the concept of 4Ps of marketing. Once you read this, go through the brochure of "The Marketing Game" and then answer the following 13 questions.

What do the 4 Ps mean in marketing? Product, price, promotion, and place form the 4 Ps of the marketing mix. These are the key factors that are involved in the marketing of a good or service. What are the 4 Ps of marketing? The 4 Ps of marketing are place, price, product, and promotion. By carefully integrating all of these marketing strategies into a marketing mix, companies can ensure they have a visible, in-demand product or service that is competitively priced and promoted to their customers.

For questions 1-4, match each element of the marketing mix (4Ps) to the correct definition from the given four options.

1. Price

2. Product

3 Promotion

4 Place


5. What is the product in our study called? [Select the correct answer from the options below

6. What does the customer want from the product ? [Select all the applicable options]


7. What is the price of the product? [Select all the applicable options]

8. What is the offer price of the premium plan? [Select all the applicable options]


9. From where can the participants purchase the premium plan?

10. How many participants can be registered using a single code?


11. Through what channels are your products/services currently being advertised/promoted?

12. When is the best time to promote?*

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